We are seeking a top-tier Senior Programmatic Media Strategist to take full ownership of our Display and Native program. This hands-on role requires a seasoned professional with deep expertise in direct response-focused lead generation within industries characterized by long offline sales cycles using platforms like The Trade Desk, Taboola, Yahoo DSP, and others.
The ideal candidate will excel in both tactical execution and strategic development, driving channel growth through in-platform optimization, high-level strategy formulation, and a robust testing roadmap. You will collaborate cross-functionally with the website CRO team, sales team, and both internal and external creative resources to optimize the full marketing funnel and deliver exceptional performance.
We’re on a mission to scale our Native and Display marketing efforts and drive meaningful business outcomes. If you’re a scrappy, data-driven growth hacker who thrives in building campaigns from the ground up, this is your opportunity to make a significant impact.

• Programmatic Channel Ownership
o Develop, execute, and optimize large-scale programmatic campaigns across platforms like The Trade Desk, Taboola, Yahoo DSP and others.
o Scale Native and Display channels, transforming them into reliable, high-volume lead sources.
o Understand advanced tracking solutions (e.g., S2S integrations) to measure offline sales outcomes and tie them back to ad performance.
o Manage budgets effectively, ensuring campaigns meet ROI and CPA targets.
o Understand how Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing can be leveraged to optimize programmatic ads beyond direct attribution.
o Work with Finance to leverage incrementality testing methods to optimize campaign effectiveness.
• Cross-Functional Collaboration
o Work closely with Web, CRO, and Sales teams to monitor and optimize the full funnel and test landing pages.
o Collaborate with internal and external creative resources to develop direct-response focused ads that drive performance.
• Competitive Research & Strategy Development
o Conduct thorough competitive analysis to understand industry trends and strategies.
o Inform and adapt our approach to stay ahead in the market.
• Analytics and Reporting
o Monitor campaign performance, analyze data, and leverage insights to drive continuous improvement and scalability.
o Candidates with experience communicating results to senior leadership teams are strongly preferred.

• Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related field.
• Minimum of 5 years of hands-on experience in programmatic advertising, focusing on direct-response ads in lead-gen industries with long offline sales cycles (ideally in the financial services industry)
• Must have experience scaling to large programmatic ads accounts that spend over $1MM/month on paid media.
• Experience collaborating with cross-functional teams, including creative, web design, and conversion rate optimization specialists.
• Familiarity with A/B testing, attribution models, and incrementality testing.
• A history of managing budgets effectively to achieve ROI and CPA goals.
• Candidates who have experience working both in-house and at agencies are preferred.
• Expertise in Programmatic Media Buying Platforms
o Extensive experience managing campaigns on platforms like The Trade Desk, Taboola, and other programmatic or native ad platforms.
o Deep understanding of data-driven marketing and performance optimization.
o Proven ability to scale campaigns effectively while meeting ROI and CPA goals.
• Analytical & Technical Proficiency
o Strong analytical skills, with the ability to extract meaningful insights from data and apply them to campaign strategies.
o Expertise in utilizing advanced tracking solutions, such as server-to-server (S2S) integrations, to measure offline sales outcomes.
o Familiarity with A/B testing, attribution models, and customer journeys, and geo-holdout incrementality testing.
o Proficiency in using analytics tools to monitor campaign performance and identify areas for improvement.
• Strategic & Collaborative Mindset
o A growth hacker mindset: scrappy, resourceful, and focused on driving measurable results.
o Ability to develop high-level strategies while executing tactical plans
o Excellent interpersonal skills to work effectively with cross-functional teams, including CRO, Sales, and creative resources
o Skilled in conducting competitive research to inform and drive strategy
o Experience communicating marketing strategy and results to senior leadership teams is preferred.
• Computer competency and ability to work with a computer.
• Prioritize multiple tasks and projects simultaneously.
• Exceptional written and verbal communication skills.
• Punctuality expected, ready to report to work on a consistent basis.
• Attain and maintain high performance expectations on a monthly basis.
• Work in a fast-paced, high-volume setting.
• Use and navigate multiple computer systems with exceptional multi-tasking skills.
• Remain calm and professional during difficult discussions.
• Take constructive feedback.

 

 

National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.

 

Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.

 

National Debt Relief is a certified Great Place to Work®!

Forbes names National Debt Relief Best Debt Settlement Company of 2024!

Fortune names National Debt Relief Among Best Workplaces in New York!

3X Award Winner for Best Customer Service, Best Experience with Staff, and Best for Transparency by Consumer Affairs!

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is $98,000 to $118,500 annually.

National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.

 

Our extensive benefits package includes:

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount

 

National Debt Relief is a certified Great Place to Work®!

 

National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.

 

For information about our Employee Privacy Policy, please see here
For information about our Applicant Terms, please see here

 

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