National Debt Relief is seeking an analytical, data-driven Growth Conversion Product Director to join our team. The role would report directly to Marketing. In this role, you will own our landing pages and partner lead experience from a business, marketing, and product standpoint and will be responsible for optimizing them to drive up conversion rates and revenue per visitor.

 

You will be responsible for both the Marketing side including the target customer, message, creative and copy as well as assist with the Product side including the roadmap and working directly with developers to build and launch your experiments. Additionally, you’ll attend calls with our partnership team so you can create the optimal experience for how leads on partner sites can be converted into clients of National Debt Relief. You’ll regularly present your hypotheses, plans, roadmap, and test results to a cross-functional executive team that includes Marketing and Product executives.

• Analyze landing page and website data using tools such as Google Analytics, Mixpanel, Convert, and Hotjar and uncover optimization opportunities.
• Attend calls with our Partnership team to understand what opportunities exist with partners to convert their leads more optimally into clients.
• Develop hypotheses for improving conversion on our landing page and on our partner integrations.
• Work with our creative, design, and branding teams to turn those hypotheses into user-friendly designs that align with our branding and ad message.
• Create a 6–12-month roadmap for building and launching those designs as A/B tests.
• Work directly with developers to execute on your roadmap.
• Launch and analyze A/B tests to improve conversion rates.
• Work with our analytics team to determine the results of those tests, determine statistical significance, and analyze exactly why we got those results.
• Monitor KPIs including visit-to-lead rate, revenue per visitor, and ROI.
• Tie website activities to offline success metrics from Salesforce.
• Create and present comprehensive post-test reports, live dashboards, and decks summarizing results and recommendations.
• Stay up to date on CRO best practices, tools, and emerging techniques.
• Manage National Debt Relief’s web properties and projects.

• Bachelor’s degree in statistics, mathematics, economics, or related field preferred
• 10 years’ experience in product marketing, conversion rate optimization, and product management require
• Ability to build relationships with all levels of leadership and provide constructive feedback.
• Collect and present complex projects, data, and analysis to stakeholders.
• Proven ability to solve problems creatively.
• Strong familiarity with project management software tools, methodologies, and best practices.
• Experience seeing projects through the full life cycle.
• Excellent analytical skills, strong interpersonal skills and extremely resourceful.
• Proven ability to complete projects according to outlined scope, budget, and timeline.
• Excellent written and oral presentation skills.

National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.

 

Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.

 

National Debt Relief is a certified Great Place to Work®!

Forbes names National Debt Relief Best Debt Settlement Company of 2023!

3X Award Winner for Best Customer Service, Best Experience with Staff, and Best for Transparency by Consumer Affairs!

 

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is $143,000 to $173,000.

National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.

 

Our extensive benefits package includes:

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 10 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount

 

National Debt Relief is a certified Great Place to Work®!

 

National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.

 

For information about our Employee Privacy Policy, please see here
For information about our Applicant Terms, please see here

 

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