National Debt Relief is looking for a self-motivated, detail-oriented, and strategy-minded Director of Marketing Analytics to join our fast-growing Marketing Analytics team within the Marketing department. In this role, you will be responsible for analyzing and reporting marketing performance across channels, leveraging advanced analytics to synthesize data into actionable insights to drive decision making, and identifying trends and areas of opportunity to grow our business and optimize marketing efforts to improve/ optimize marketing investment, lead generation and lead conversion. This person will also identify new questions and problem areas for the marketing department and select and design appropriate analytical methods and models to solve them. In addition to working closely with each team within Marketing, this person will also be collaborating with Finance, Product, Sales, Client Experience etc. to drive forecasting, lead scoring, investment optimization, market research, and sales strategy for the business. 

 

The position is also responsible for ensuring marketing performance transparency and stakeholder visibility. This includes improving data access and visualization through current platforms as well as defining and helping to implement new tools and platforms for improvements. This person will also take initiative to develop training programs to improve team members’ understanding of data and analytics.

• Track, monitor, and analyze campaign/test performance and KPIs across all marketing channels such as TV/OTT, Paid Search, Paid Social, Affiliates, Direct Mail etc.; identify key trends and root causes, anticipate and respond to stakeholder questions; use data insights and research to drive lead gen and business growth.
• Leverage advanced analytics to uncover actionable insights and recommendations to drive prospect targeting strategy and improve marketing effectiveness, efficiency, and return on investment.
• Ensure proper cross-channel lead attribution by developing and leveraging advanced methods like Multi Touch Attribution (MTA) model and Mix Media Modeling (MMM)
• Develop and manage marketing and customer data visualizations, dashboards, and best practices via Salesforce Analytics Studio /Tableau CRM platforms - including internal and external team adoption, training, and support.
• Manages the development and implementation of digital marketing strategies that optimize marketing effectiveness and enhance user experience.
• Automate existing reporting processes to reduce manual input and enable the business to scale.
• Assist in designing, structuring, and executing various lead gen tests to evaluate and quantify the impact of different marketing campaigns.
• Conduct third-party data vetting, validation, and onboarding to drive and improve data enrichment, prospect targeting, and response modeling.
• Partner with Finance and Sales to communicate and update channel and campaign specific forecasts for in-flight marketing initiatives and post-campaign metrics & ROI.
• Monitor and analyze website performance and conversion funnel to ensure proper campaign tracking and attribution.
• Collaborate closely with data science to design and develop response model, MTA model, and other machine learning algorithms to improve prospecting, targeting, and profitability.
• Gathers and evaluates web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.
• Creates analytical reports pertaining to campaign performance, to present to senior management and the corporate marketing team.

• Bachelor’s degree in STEM or other quantitative disciplines (Statistics, Mathematics, Engineering, Computer Science, Data Science or similar) or similar experience is required. Advanced degree in related fields preferred.
• 8 years’ overall experience in an analytical role, preferably marketing analytics, required.
• 2 years’ experience in a strategic leadership position with a similar or larger size organization required.
• 2 years’ demonstrated leadership experience with marketing analytics.
• A strategic leader with high level of executive presence and ability to develop strategy on high priority business initiatives.
• Proficient in SQL, Python, and analytics platforms – Tableau, Looker, PowerBI or other.
• Experience with data warehouse structures and report automation using ET/ API tools.
• Advanced Excel skills including pivot tables, VLOOKUPs, and ability to build complex formulas.
• Comfortable and demonstrates and builds credibility with chief and executive leadership.
• Strong analytical, problem-solving, and critical thinking skills, and deep experience with data analysis and report building/visualization.
• Proactive, self-motivated, and detail-oriented, and ability to take full ownership of a project and manage the project from beginning to end.
• Ability to manage multiple projects at the same time in a fast-paced business environment.
• Excellent communication skills. Ability to succinctly communicate results to leadership teams and tell compelling stories with data and visualization.
• Experience with web analytics and tracking platforms like Google Analytics and Mixpanel.
• Experience with modeling and machine learning techniques is a big plus.

National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.

 

Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.

 

National Debt Relief is a certified Great Place to Work®!

Forbes names National Debt Relief Best Debt Settlement Company of 2023!

3X Award Winner for Best Customer Service, Best Experience with Staff, and Best for Transparency by Consumer Affairs!

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is $143,000 to $173,000.

National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.

 

Our extensive benefits package includes:

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount

 

National Debt Relief is a certified Great Place to Work®!

 

National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.

 

For information about our Employee Privacy Policy, please see here
For information about our Applicant Terms, please see here

 

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